Innovations in e-commerce

Where do you see innovation in eCommerce? It seems to me that this industry is in constant evolution, but perhaps there is something that has particularly impacted your business in particular.

Personally, my changes involve shifting focus from solely on customers. Now, I strive to first ensure the optimization of all business processes and then focus on working with customers. My latest Magento extension is magento 2 order attachment significantly reducing the time I used to spend understanding all orders. Now everything is clearly marked, easily and quickly visualized.