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SEO para Imagens

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seo

 

Maximizar as possibilidades de SEO para as suas imagens.

O conteúdo é rei!.... humm, você já tinha ouvido isso antes, não é mesmo? Para a elaboração do seu site, o conteúdo exclusivo em seu site é muito importante para o seu SEO, porque diferencia o seu site de todos os outros. Esse conteúdo exclusivo não é apenas o texto em seus artigos, ele também pode e deve ser as imagens associadas a ele. Neste tutorial, vamos demonstrar métodos para promover a sua imagem no SEO, tanto com métodos comprovados e experimental.

Como os motores de busca indexam as suas imagens

Em artigos anteriores da Joomla Clube , explicamos que os "spiders" do mecanismo de busca indexam o seu site por:

1. verificação de regras de um arquivo .htaccess ,
2. em seguida, procurando por um arquivo chamado robots.txt para mais regras e, finalmente no....
...3. elas se aplicam essas regras para rastrear o seu site.
Alguns motores de busca são muito sofisticados na maneira de classificar as imagens. Dependendo do sistema, nomeadamente, entre as considerações de indexação pode ser dimensões da imagem, tamanho, cor, informação de geotagging, reconhecimento óptico de caracteres de qualquer texto na imagem e detecção automática de se a imagem é um retrato (reconhecimento facial). Mesmo depois de tudo isso, as imagens ainda não podem ser indexados enquanto o motor tenta encontrar duplicatas de sua imagem, mesmo quando eles foram cortadas ou alteradas.
Em um artigo anterior, Os arquivos .htacess e robots.txt, discutimos como é importante para remover a linha "Disallow: / images /" no arquivo robots.txt!. Esta linha, como escrevi antes, proíbe os motores de busca para rastrear (cache) as imagens da pasta e colocá-los na página de Resultados da Pesquisa (SERP).

Como Suas imagens são baixadas

Como visitante navega em torno do seu site Joomla!, o servidor irá enviar-lhe os arquivos que são necessários a fim de processar corretamente sua página. Se você pode reduzir o número de solicitações para esses arquivos enviados ao servidor do seu site, é possível obter dois benefícios: um, o seu site usa menos largura de banda para transferir arquivos para o navegador do visitante, economizando custos de hospedagem, e dois, o visitante tem uma rápida experiência de seu site.

Uma vez que muitos do CSS, JavaScript e arquivos de imagem estão em uso, sempre que o visitante navega em seu site, é muito mais eficiente se o visitante pode baixá-los uma vez e depois reutilizá-los. Isto pode ser feito usando um cache do navegador ou configurando uma expiração.

muitas maneiras de usar um cache de navegador para acelerar o seu site, e sem dúvida os nossos leitores irão fazer seus comentários abaixo. Mas vamos considerar um exemplo. O que acontece se modificar o padrão. Htaccess (htaccess.txt) para incluir o código a seguir, e um navegador faz uma solicitação de segunda página do nosso servidor?

<FilesMatch ".(ico|pdf|flv|jpg|jpeg|png|gif|js|css|swf)$">
 Header set Cache-Control "max-age=2592000"
 Header unset ETag
 FileETag None
</FilesMatch>


Lento: Sem Cache

Se não forem feitas modificações padrão no htaccess:

1. Solicitações do navegador do visitante de uma página
2. O servidor encontra todos os arquivos correspondentes
3. O servidor e responde
4. O navegador do visitante baixa os arquivos e exibe a página
5. Esse processo se repete quando o browser do visitante solicita outra página

 

Rápido: Cache por navegador por tags Last-Modified Date ou entity tags ("ETags")

. Se a página htaccess é modificado para adicionar ETags ou para solicitar a data da última modificação:

1. Solicitações do navegador do visitante de uma página com uma data ou eTag para verificar contra
2. O servidor encontrar todos os arquivos correspondentes, verificando também para a data ou um ETag
3. O servidor responde que não existem arquivos modificados.
4. O navegador não baixar arquivos. Em vez disso, ele carrega-los a partir do cache local e exibe a página

 

Muito Rápido: O cache do navegador usando max-age

Se usarmos o código fornecido acima, que define uma data de expiração para os vários tipos de arquivos listados de 2,592,000 segundos, ou seja, um mês:

1. O navegador do visitante solicita uma página e verificações no cache local para os arquivos.
2. Se os arquivos estão presentes e não expirou, o navegador irá carregá-los sem uma solicitação para o servidor.

 

Neste exemplo, temos desativado ETags (entity tags)porque não podemos parar o navegador de arquivos de validação. Outro método é o de permitir ETags e adicionar uma instrução para ver se o servidor Apache e o módulo de servidor mod_expire é carregado. Você pode consultar o nosso artigo sobre o Super .htaccess, que lá incluimos essas tags.

 

Os arquivos de imagem

Agora que está claro sobre como vamos servir os arquivos de imagem, vamos falar sobre as próprias imagens. Embora existam muitos atributos possíveis que você pode adicionar a tag HTML, dois são necessários: SRC e ALT.
SRC é o caminho para a imagem necessário para que a imagem seja exibida. A ALT é crucialmente importante para SEO como ele especifica uma exibição de texto alternativo para a imagem.
É importante para tornar as páginas acessíveis a pessoas com deficiências visuais que podem estar utilizando software de leitura de tela para visitar o seu site.
O Texto ALT será mostrado para as pessoas que têm deficiência de imagem no seu navegador, também.

O atributo ALT: Descrevendo sua imagem

Uma vez que um robô do motor de busca não tem olhos humanos, fornecendo-lhe uma descrição curta também ajuda a entender e verificar o seu conteúdo de imagem. É uma maneira de ajudar os motores de busca decidir quais são as imagens mais relevantes para a consulta de pesquisa do usuário.
O que deve entrar em seu texto ALT? Uma descrição concisa, que se aproxima ao nome da sua imagem. De três a sete palavras no máximo. Se você precisar de mais algumas palavras para o bem da precisão que é OK, mas mais não são muitos. Resista à tentação de encher a sua imagem com palavras-chave. Também é útil se o texto ALT está estreitamente relacionada com o texto em torno da imagem e para o título do artigo.
Checklist Joomla! Imagem SEO:
  • atributo alt
  • nome da pasta eo nome do arquivo (use hífens para o nome das imagens)
  • texto ao redor de uma imagem
  • posição na página
  • imagens únicas
  • geotagging com EXIF ou IPTC (latitude e longitude)
  • rich snippets
  • texto em imagem (OCR)
  • jpegs preferred
  • texto âncora corresponde ao texto alt da imagem
  • backlink suas fotos de sites de compartilhamento (Flickr, Picasa, Facebook)

 

O atributo SRC: Nomeando sua imagem

Nomeie a sua imagem de uma forma descritiva. Também organize logicamente suas imagens em pastas descritivas e forneça um nome que corresponde ao assunto também pode ajudar os motores de busca determinarem a relevância do seu site. É melhor o uso de hífens que sublinhados para separar várias palavras no nome do arquivo. Por exemplo, em um artigo sobre as árvores, a descrição de sua imagem pode ser assim, como no exemplo:

<img src="/site/arvores/europeias/cipreste-italiano.jpg" alt="Ciprestes Italianos em uma encosta da Toscana" /> 




Posição da página

O texto ao redor de uma imagem deve dar uma descrição precisa, a fim de melhorar sua imagem para SEO. Isso inclui não apenas as legendas, mas onde em seu artigo você coloca sua imagem, já que sua imagem deve corresponder ao seu conteúdo.

Mande seus importantes imagens inline perto do topo do artigo para obter melhores resultados de SEO. Se a imagem estiver muito baixo na página, ele terá um impacto menor, assim como alguns links de rodapé terão o mesmo efeito.

Imagens exclusivas

Entenda que suas imagens são parte do conteúdo que faz com que seu site seja exclusivo. Assim como o seu texto é mais poderoso (lembre-se sempre: Conteúdo é rei!) quando ele só pode ser encontrado em seu site, sempre que possível, suas imagens devem ser originais. Se você reutilizar uma imagem de outro lugar, é possível que um motor de busca indexou já e classificou-o de outra maneira.

 

Geotagging com EXIF ou IPTC

Geotagging significa a adição de metadados da imagem para especificar onde o sujeito da imagem está localizada, como latitude e longitude ou um endereço. Os dois padrões mais comuns para entrar inserir metadados geotag a sua imagem são EXIF e IPTC.

EXIF (Exchangeable image file format) é o método que recomendamos, porque é um padrão com o qual podemos inserir as coordenadas geográficas (latitude e longitude) para motores de busca, e IPTC (International Press Telecommunications Council Information Interchange Model) é um método com o qual incorporar palavras como estado, cidade, nome e país. Para inserir um dado geotag a uma imagem, você pode usar o software livre do Google, o Picasa.

Uma Extensão Joomla gratuita que merece uma menção especial é desenvolvedor Jan Pavelka's, do Phoca Gallery. Ele oferece uma riqueza de possibilidades, tais como a oportunidade de inserir geotag a imagens e Categorias também, e inclui opções para definir metatags e descrições de imagens e Categorias.

Para mais informações sobre geotagging, recomendamos o artigo "Ranking for Keyword + Cityname in Multiple Geographies."

 

Rich Snippets

Google's Rich Snippet apresenta uma grande oportunidade para fazer o seu resultado de pesquisa destacar-se em uma SERP (página dos motores de busca que mostram os resultados de pesquisa) e ganhe algumas linhas extras nos resultados. Este é um tema que mereçe mais espaço que temos disponível para discuti-lo aqui, mas nós recomendamos a leitura do artigo "Introducing Rich Snippets".

Veja como aparece nas SERPS os Rich Snippets:

rich snippets

 

Dê preferencia a imagens em Jpeg

Os motores de busca não só amam jpegs, eles gostam de encontrar muitos e grandes detalhes sobre as imagens, também. Mas como sabemos, arquivos muito grandes podem prejudicar muito a velocidade de uma website e o carregamento de suas páginas. A maneira de resolver este problema é usar miniaturas e links para a imagem em tamanho real. Existem muitas extensões no JED (Joomla! Extensions Directory) que ajudam a criar e exibir miniatura de imagens. Isto também lhe dá a oportunidade de usar uma descrição da sua imagem, novamente, com o texto âncora.

 

Coincidir com o atributo Alt com seu Texto Âncora

Quando sua imagem é um link para outro recurso, como uma nova página ou uma outra imagem, é importante se certificar de que os atributos da tag IMG estão relacionados com o nome do link. Vejamos o nosso exemplo de código da árvoce cipreste novamente:


<a href="/site/”cipreste-italiano.jpg.html”">Ciprestes Italianos em uma encosta da Toscana</a>

 

Observe que a página solicitada no link, a origem da imagem, e o texto da imagem alternativa repetiremos as palavras em italiano, ciprestes e árvores. Isso reforça a um motor de busca que a imagem é muito provável que seja uma foto de árvores italianos ciprestes.

Texto Em Sua Imagem (OCR)

Você provavelmente está ciente de que mudando as fontes padrão das imagens  para a segurança do CAPTCHA torna mais difícil para os scripts dos spammers para ler essas letras. Alguns motores de busca empregam tecnologia, similar ainda melhor para o Reconhecimento Óptico de Caracteres (OCR) para ler o texto em uma imagem. Não estamos cientes de qualquer investigação sobre quanto impacto isso tem sobre a sobre SEO do seu website.

Back-Linking

Você pode aumentar o SEO da sua imagem, colocando suas imagens em sites de compartilhamento de fotos como o Flickr, Picasa ou Facebook.

Se o conteúdo é rei, pague sua Homenagem

O texto do artigo não é a única porta de um motor de busca que um potencial visitante pode usar para inserir seu site. Imagens de alta qualidade tornam um conteúdo valioso com muitas possibilidades ao seu site.

Escolhendo suas imagens com sabedoria e codificação para eles com cuidado ajude as pessoas a encontrar o seu site e faz do mesmo uma experiência mais agradável. Ao melhorar o seu site com código bom e rápido desempenho, você pode abrir novos caminhos para os visitantes a encontrarem você.

Fonte

 

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